Work
TL;DR? Here’s my resume.
Be A Hero: Senior Digital Advisor
June 2021 - January 2022
I spent most of 2021 working as a freelance digital consultant. My largest project was with Be A Hero, a Medicare for All and healthcare justice advocacy organization founded by Ady Barkan. As the Senior Digital Advisor, I served as the de facto Digital Director, and I…
Led Be A Hero’s overall digital and email strategy, including helping to implement Be A Hero’s first national digital organizing program and bringing our email and direct response advertising programs fully in-house.
Managed relationships with persuasion advertising and tech vendors as well as the tools themselves.
Democratic National Committee: Grassroots Prospects Manager
JulY 2020 - JANuary 2021
I joined the DNC in the midst of the 2020 election in a brand-new role with the goal of digging into the DNC’s enormous (and years-old) lapsed subscriber list to re-engage supporters who were ready to get back in the fight, though that wasn’t my only project. During my time at the DNC, I…
Designed and implemented a complex reactivation program that reached over 10 million lapsed email subscribers, reactivated over 2 million people, and led to more than $8 million in long-term revenue.
Led deliverability strategy for the DNC email program, working with the team on day-to-day targeting decisions to improve our inbox placement while maximizing our audience size during high-impact moments.
Took on various one-off email projects, including creating an automated Email Chase program to follow up with IWillVote.com visitors and building the audiences on the fly (and doing quality assurance) for rapid-response GOTV emails.
Warren Democrats: Digital Production Manager
May 2020 - July 2020
After Warren for President became Warren Democrats, I re-joined the (much smaller) team as the digital production manager. As we adjusted to working and online fundraising during a pandemic and an uprising, I…
Copyedited, built, and sent every Warren Democrats email, including managing our audience and segmentation.
Supported the political & organizing team’s online town hall events.
Owned reporting and data management for the email program.
Warren for President: Email Fundraising Associate
January 2020 - March 2020
I joined Elizabeth Warren’s email fundraising team a couple of weeks before the Iowa caucuses. In just six and a half weeks on the team, I made an impact by…
Collaborating with the team on strategy for an email program that raised $35.8 million from 1 million gifts.
Writing, editing, building, and providing quality assurance for fundraising emails that reached millions of constituents every day.
Leading a new prospect content strategy program to the email fundraising team’s best-ever month for email prospect conversions.
Leading inactive strategy and deliverability remediation efforts, which included targeting recommendations for regular sends and an inactive reactivation project that raised more than $100k over 4 days and re-engaged tens of thousands of previously unreachable constituents.
Anne Lewis Strategies: Product Manager & Digital Associate
April 2017 - July 2019
As Product Manager, I wore a lot of hats. Some (but not all) of my responsibilities and projects included…
Managing new feature development for and ongoing maintenance of 8+ custom internal tech tools, including taking a tool for launching ad campaigns on Facebook from conception to completion.
During the busy pre-election season, managing the fundraising email pipeline firm-wide, coordinating the production, quality assurance and sending of 50+ emails per day with a staff of 12 production team members and the account teams for for 30+ clients, each with different preferences and technical needs and enabling the firm to raise more than $54 million for our Senate clients alone.
Project managing one-off technical projects for clients, including deliverability remediation, development of Wordpress sites, CRM migrations, email list swaps, segmentation & testing strategy revamps and machine-learning projects to identify likely donors from swapped or inactive lists.
Providing ongoing strategic technical support and guidance for the firm's largest political clients.
Creating and maintaining 10+ custom Atlassian Jira (a project management and task tracking software) workflows and trained new and existing staff to use Jira.
Researching and testing new tech tools and negotiating contracts with tech tool vendors on behalf of clients and the firm.
As a Digital Associate, I got a crash course in digital fundraising, social media strategy, and client support:
Managed day-to-day client relationships and contributed to digital strategy planning for seven-plus clients each of which had a different scope of work and represented a variety of institutions, including a Democratic-aligned Super PAC, an education-focused advocacy organization and a newly-elected senator.
Led weekly client calls and prepared meeting agendas and analytics reports for client and internal review.
Authored two extensive strategy recommendation reports detailing proposed email, digital advertising and social media strategy for short-term client engagements
x.ai: AI Interaction Designer & AI Trainer
September 2014 -March 2017
As the first AI Interaction Designer at x.ai, I…
Wrote, coded and continuously refined 300+ email templates to create a unified personality for an automated personal assistant that guides customers and guests to schedule each meeting as efficiently as possible.
Designed new product features and collaborated with engineering and data science teams on feasibility and implementation, including user testing.
As an early AI Trainer at x.ai, I…
Worked with the engineering team, the data science team and the CEO to codify annotation guidelines and decide how the AI agent should respond to different types of customer requests.
Annotated anonymized customer data to train AI models to predict meeting date, time and location.
Hillary for America via the Maine Democratic Party: Field Organizer
August - November 2016
I caught the political bug working as a Field Organizer in Maine working to elect Hillary Clinton in 2016 ( 😭), where I…
Directed Get Out The Vote canvass efforts with 200+ volunteer shifts over 7 days for a staging location in a mostly Democratic, rural area.
Recruited and trained volunteers from the community to participate in phone banks and canvasses.
Planned and led more than 20 weekly phone banks and canvasses in addition to special events.
Other work: A.R.T. & YMCA Camp Coniston
October 2010 - August 2016
I worked on and off in different capacities for the American Repertory Theater for more than six years, beginning as a freshman in college in 2010. I worked or interned in six different departments total, giving me an incredible view into how a world-class regional theater runs: Front of House, Artistic Production, Box Office, Stage Management, Company Management, and Reception. I spent the longest time working as a House Manager, and I….
Supervised and assigned responsibilities to Front of House staff at performances
Helped to create and revise Front of House procedures for the wide variety of shows at the American Repertory Theater, each of which had different needs and tasks for the Front of House staff.
Coordinated with stage management and production staff about audience safety and other concerns.
I also spent three summers as a counselor at my childhood overnight summer camp, YMCA Camp Coniston. For two of those summers, I was the Drama Director, which meant I…
Wrote and implemented a two-week curriculum teaching acting and improvisation.
Managed and evaluated a staff of five fellow counselors and counselors-in-training..
Adapted, stage directed, and tech directed four shows each summer featuring both campers and staff members as the actors and technical team.